It is not a secret that Big Pharma inundates us with numerous advertisements for their drugs. Anyone who watches television can attest to the massive amounts of drug commercials that run. The reason they run these ads is because they work!
The marketing for Big Pharma drugs used to be focused on the health care practitioners (physicians). But there has been a shift because today, pharmaceutical companies now spend many billions of dollars on marketing drugs to patients directly through television ads and other media. continue reading…
